We were really busy trying to wrangle the work we had leading up to the big game. For Super Bowl XLVIII we had no less than three campaigns we were fortunate to work on. We had the biggest part in the Newcastle ‘No Bollocks’ campaign under Droga5‘s brilliant direction.Their creative called for storyboards to be the final visuals for all the commercials, part of the #ifwemadeit concept. This is perhaps the funniest work we have been enabled to do in years. Anna Kendrick also ‘guest-starred’ in a few of our animatics… and we’re still not sure how that worked.
We also did the pre-production & ‘boards for the Mars M&M’s superbowl spot under the direction of BBDO. This commercial just has a great buildup and fantastic pay-off. Don’t blink or you’ll miss the easter egg… Selena Gomez is the mafioso’s gun moll: