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fate animation studio

REELS

Um, wow… this was an absolute honor to work on this campaign for the fine people at Mu//en. So much awesome packed into one job. If you haven’t seen Jerry Seinfeld’s new digital series Comedians in Cars Getting Coffee yet, start there. As you can see, it is blatantly Acura branded but in a way that only Seinfeld & gang could get away with. We were brought on to match the style and branding of the CICGC series and create a launch animation for the brand spanking new Acura NSX supercar. Not only that, but we were to make it such a way that each frame of the ‘flipbook’ style animation would be tweeted on the Acura Twiter so as you scroll down, you control the frame rate of the animation. Once you get the page scrolling fast enough you’ll reach persistence of vision and see the NSX rip around and then, hand you a free coffee. In fact, as part of the promotional campaign lucky re-tweeters got a free Starbucks coffee: #NSXCoffeeRun

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