Nike : Punching Bag

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Click above to watch the Nike:Punching Bag spot (not final sound).

Ricky Engelberg, Nike’s digital director for Asia Pacific, sums up the theme of these spots real nice: “The ‘be transformed’ initiative celebrates the revolution across all aspects of women’s lives. Nike aims to inspire them to take control of their own personal development and understand the value in training.”

The entire “Be Transformed” campaign was developed at AKQA, San Francisco, by creative director Neil Robinson, associate creative director Steve Clements, art directors Chantal Mora, Ian Aldous, Jimmy Soat, senior copywriter Bob Hall, copywriters Ellen Karas, Stephanie Kodeck, executive producers Mazen Haddad and Nancy Cardillo.

Filming was shot by director Rohitash Rao via Curious Pictures, New York, with live action director of photography Jeff Venditti, and editor Bob Mori.

Animation for Jump Rope was developed at Zoink Animation, Gotenborg, Sweden, by lead animator Klaus Lyngeled and live action producer Shannon Lords, with editor Bob Mori, post production supervisor Paul Schneider, executive producer Mary Knox and head of production John Cline.

3 Replies to “Nike : Punching Bag”

  1. Hello there Guys I am a fitness freak who studies all sorts of websites for suggestions and tricks and so on. I found the fighting style on this video to just be freaking amazing. This woman (both real and animated) has fantastic moves. Love it! Nike Animation!

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