Click above to watch the Nike Women : Be Transformed campaigns’ Bike spot (not final sound).
The campaign runs exclusively in the Asia Pacific region across cinema, TV, digital (mobile and website), print, out-of-home and in-store. It includes a 110-metre long building wrap of Beijing’s International Plaza, one of the largest department stores in the city. (check out our Print & Design section to see that work and the 2 story sculpture of the punching bag monster!)
This campaign was designed to challenge women to understand the value of training and to rally around a manifesto to become stronger and more confident. We’re very happy that Nike and AKQA chose the medium of animation to execute this creative vision… and even happier that we got to build the animation for them.
The entire “Be Transformed” campaign was developed at AKQA, San Francisco, by creative director Neil Robinson, associate creative director Steve Clements, art directors Chantal Mora, Ian Aldous, Jimmy Soat, senior copywriter Bob Hall, copywriters Ellen Karas, Stephanie Kodeck, executive producers Mazen Haddad and Nancy Cardillo.
Animation for Jump Rope was developed at Zoink Animation, Gotenborg, Sweden, by lead animator Klaus Lyngeled and live action producer Shannon Lords, with editor Bob Mori, post production supervisor Paul Schneider, executive producer Mary Knox and head of production John Cline.